Pemasaran Halal dan Loyalitas Konsumen Muslim Muda

Authors

  • Bima Santoso Institut Teknologi Samudra Author
  • Gita Pramesti Universitas Bukit Kencana Author
  • Lukman Hakim Institut Teknologi Samudra Author

Keywords:

industri halal, loyalitas

Abstract

This study examines pemasaran halal through surveys, in-depth interviews and document analysis. Findings show that institutional factors and local capacity strongly shape outcomes. (Sample abstract.)

References

Santoso, B. (2015). Kajian tentang pemasaran halal: konteks dan tantangan. Jurnal Ilmu Contoh, 9(2), 101–118.

Wulandari, E., & Kusuma, H. (2015). Metode penelitian pemasaran. Penerbit Nusantara Contoh.

Kusuma, H. (2015). Kebijakan dan praktik pemasaran halal di daerah. Prosiding Seminar Nasional Contoh, 45–58.

Dewanti, K. (2020). Pemasaran halal: sebuah studi kasus. Jurnal Riset Terapan Contoh, 9(1), 12–29.

Badan Statistik Contoh. (2015). Statistik tahunan bidang pemasaran. Badan Statistik Contoh.

Santoso, B., Dewanti, K., & Wulandari, E. (2015). Evaluasi program pemasaran halal. Jurnal Kebijakan Contoh, 9(3), 201–219.

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Published

2026-10-12

Issue

Online First

Section

Research Articles

License

Copyright (c) 2026 Para penulis

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Manuscript history

Received
2026-05-24
Accepted
2026-08-30
Published
2026-10-12